WHICH WAY IS WEST

There are many different things that make up the idea and the energy behind this brand.

Music. Nature. Emotions. Sunsets. Connections. Life. And so much more.

Not only is this brand coming to life to offer new ideas, bring new music, and offer new garments for everyday life; but also to connect with the people experiencing it all and allowing it to exist.

You.

This is more than a brand. This is a community.

Each day, the experiences of life will push and pull in all different sorts of ways. It is important to remember that through all of the waves of emotions, the highs and the lows, that the ability to experience such things is a privilege of the highest standard.

Colors. Sounds. Feelings. All of the ingredients in the rhythm that keeps the movement in motion.

This community is for those who trust and follow feeling over fear. A destination for dreamers. For those who wander. For those who wonder.

A mindset.

The best parts of this journey don’t require a map or any set of rules.

The question, “which way is west?”, is much more than asking for a direction, but rather seeking a destination for the soul.

As the light fades, the feeling grows.

This is where we begin.